CSR Research: Engaging Employees

Firms can benefit by embracing the different mindsets and experiences offered through diversity—advantages observed included by increased new product innovations and better access to foreign markets.

The way in which employees are compensated (hourly vs. salaried) may affect their engagement in corporate citizenship. For higher levels of engagement, make sure the employees see direct benefit to themselves.

Firms that create a positive work environment through efforts like diversity and inclusion programs and/or formal GLBT nondiscrimination policies may increase their stock prices.

Firms are more likely to disclose GHGEs when they are guided by a gender-diverse board and are headquartered in a country that values corporate citizenship.

By creating and implementing formal HR policies and procedures to encourage age diversity and inclusion, companies can foster a positive age diversity climate, which in turn increases their employees’ investment in the firm—leading to better performance and lower turnover intentions.

Potential employees are attracted to companies with good corporate citizenship performance in part because they anticipate pride in working for that organization, expect that their values would be aligned, and believe that the company treats its employees well.

Employee participation in a skills based volunteer project is positively associated with employee retention rates in the firm.

Companies can increase employee productivity—especially for low performing employees—by tying their work to a social cause they support.

Looking for ways to increase employee participation in your company campaign? Recent research shows that both private and public recognition can encourage charitable behavior.

Gender diversity in top management teams offers benefits to the firm in the form of increased innovation. Firms with greater numbers of female leaders launch a greater number of new products and services more successfully than their peers, especially when they lead organizations with a higher concentration of male employees.