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Email: letizia.affinito@bc.edu
With 30 years of diversified experience in online/offline Strategic Marketing Management and Communication both as a consultant and manager combined with recent research and academic records, Professor Affinito can offer a unique value proposition based on the following five elements:
1. First-hand knowledge of the market education needs to help students learn to make a difference in the business world.
2. Entrepreneurship experience to provide participating students with the tools, strategies, and confidence needed in order to assess, determine feasibility of, and launch new projects/businesses.
3. Eleven years of experience in instructional design and teaching within higher and executive education.
4. Four years of experience in instructional design and teaching within a range of e-learning programs, harnessing technology and leading-edge approaches to education to build high-impact online programs to offer students the best experiential and valuable learning experience.
5. Commitment and passion for experiential instructional design and teaching resulting from my combined experience both as a manager, consultant, and instructor experience based on the use of the Harvard Business School Case Method.