CSR Research: Corporate Citizenship

RESEARCH BRIEF - Strong corporate citizenship performance leads to higher dividend payouts for shareholders, especially when companies invest in community relations, diversity, and corporate governance efforts.

RESEARCH BRIEF - When consumers are more informed about a company’s positive corporate citizenship behavior, they are more likely to be satisfied with the company, are more willing to recommend it, and are more willing to buy their products. Less favorable corporate social and environmental performance elicits a negative consumer response.

RESEARCH BRIEF - Firms with at least two women are their boards are more likely to voluntarily disclose climate-change related strategies and risks.

RESEARCH BRIEF - Small- and medium-sized businesses are motivated to engage in environmental activities when they receive pressure from regulators and customers.

RESEARCH BRIEF - Companies that engage in corporate citizenship experience decreased risk and increased firm value.

RESEARCH BRIEF - Age-focused diversity practices, such as targets for hiring and retaining older employees, are associated with higher reported levels of corporate social responsibility.

RESEARCH BRIEF - Work-life programs, such as flex time, are likely to decrease employee turnover. Firms experience the added benefit of increase in return on assets from work-life programs when their organizational culture actively values as a business benefit differences among individuals.

RESEARCH BRIEF - ESG votes (whether passed or not) can signal opportunities to gain financial advantage for improved ESG performance.

RESEARCH BRIEF - Increasing social pressure in online fundraising can increase customer donation frequency and amount.

RESEARCH BRIEF - When unsure of audience attitude, avoid a promotional tone.

RESEARCH BRIEF - A company is more likely to add a corporate citizenship committee to its board when its headquarters country implements a mandatory non-financial disclosure requirement.

RESEARCH BRIEF - Brands may be missing the opportunity for two-way communication with consumers when sharing corporate-citizenship related information on social media.