Research Briefs

RESEARCH BRIEF - The presence of a chief sustainability officer (CSO) increases a firm's socially responsible activities and decreases its socially irresponsible activities.

RESEARCH BRIEF - Women in top leadership positions secure their roles more quickly than their male counterparts the longer they stay at a firm when executive leadership at the firm lacks women.

RESEARCH BRIEF - Companies are more likely to achieve both greater firm profitability and increased stock market valuation if they are CSR leaders.

RESEARCH BRIEF - Stronger corporate social performance helps reduce risk and is linked to more positive stock performance during times of crisis.

RESEARCH BRIEF - For firms based in liberal market economies such as United States and Hong Kong, the combination of strong polices promoting managerial control and corporate citizenship initiatives (such as policy changes and implementation practices) creates shareholder value.

RESEARCH BRIEF - Evidence suggests that firms maintain their overall corporate citizenship investments during financial crises, however the mix of investments may shift.

RESEARCH BRIEF - Societal norms around gender diversity in a company’s industry, country, and regulatory environment shape how gender diversity affects firm performance.

RESEARCH BRIEF - Customers are more likely to purchase sustainably marketed products when labeling includes traceability information.

RESEARCH BRIEF - During periods of economic downturn, companies tend to increase their corporate social responsibility (CSR) communications, integrate these messages into existing marketing communications, and emphasize how consumers as individuals benefit from corporate citizenship efforts.

RESEARCH BRIEF - The degree to which consumers value the environment, social status, and value-for-money impact how likely they are to purchase environmentally friendly products.

RESEARCH BRIEF - Company size influences the impact of stakeholder pressure in the development of corporate environmental strategies.

RESEARCH BRIEF - In advertisements for socially and environmentally conscious products, strategic messaging and presentation—such as message framing and the ad’s color—can enhance consumers’ intent to purchase.