Research Briefs

RESEARCH BRIEF - The implementation of LGBTQ-supportive policies is positively associated with firm performance.

RESEARCH BRIEF - Across most firm types, a marketing approach that pursues a broader spectrum of stakeholders may lead to better financial results.

RESEARCH BRIEF - The adoption of corporate citizenship-based incentives for executives result in an increase in firm value and green innovation, improvement in social and environmental performance, and a decrease in emissions.

RESEARCH BRIEF - Supervisors’ actions influence their subordinates’ ethical behaviors when subordinates believe their supervisor is willing to both talk the talk and walk the walk.

RESEARCH BRIEF - Implementing human resources (HR) programs and policies in the workplace that emphasize a company’s commitment to diversity and inclusion can increase underrepresented employees’ engagement.

RESEARCH BRIEF - In cause marketing and other corporate giving campaigns, consumers are more likely to donate more money to a nonprofit partner after considering the purchase of an indulgence product.

RESEARCH BRIEF - Corporate citizenship efforts lower the likelihood that former employees may share trade secrets and other sensitive data with competitors. Evidence further suggests that firms increase corporate citizenship activities to proactively mitigate the risk of data leaks.

RESEARCH BRIEF -Companies that adopt environmental management systems (EMS) and formally engage with key stakeholders—such as suppliers, customers, and the community—are more likely to develop environmental product innovations.

RESEARCH BRIEF - Age-focused diversity practices, such as targets for hiring and retaining older employees, are associated with higher reported levels of corporate social responsibility.

RESEARCH BRIEF - Work-life programs, such as flex time, are likely to decrease employee turnover. Firms experience the added benefit of increase in return on assets from work-life programs when their organizational culture actively values as a business benefit differences among individuals.

RESEARCH BRIEF - Media releases of new information related to a firm’s planned pro-environmental practices can positively impact a company’s stock price

RESEARCH BRIEF - In an integrated report, analysts are able to more accurately assess the materiality of nonfinancial issues when they are provided with a narrative or visual representation (such as a materiality matrix) of the link between the strategic objectives of the firm.