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Research Briefs

ResearchBrief_1483653945_144

Family-friendly policies and female employees signal company commitment to equality

Women report less gender discrimination in companies with more family-friendly policies and a high percentage of female employees.

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ResearchBrief_1483653945_144

Corporate citizens are a less risky bet

Companies with strong corporate citizenship performance are less affected by risks and are more likely to hold onto cash.

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ResearchBrief_1483653945_144

For the general public, your company’s reputation isn’t built on financial performance, but good public reputation can increase financial value.

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ResearchBrief_1483653945_144

Green practices and financial performance: A global outlook

Companies benefit financially when they invest in environmental activities such as pollution prevention, supply chain management, and green product development.

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ResearchBrief_1483653945_144

Investing in corporate citizenship in hard times: Consequences for CEOs

Corporate citizenship investments have consequences for CEOs when they are being evaluated by the board.

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ResearchBrief_1483653945_144

Acquisitions provide opportunities to improve environmental capabilities

During an acquisition, environmental capabilities can be transferred between the two firms, leading to measurable improvements in waste reduction efforts following the acquisition event.

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ResearchBrief_1483653945_144

Check your biases: Women are more likely to be penalized for an ‘attitude’

Female employees who exhibit ineffective interpersonal behaviors are judged more negatively than their male coworkers who behave the same way.

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ResearchBrief_1483653945_144

Working together: CEO experience with board diversity predicts success

With empirical evidence detailing operational benefits and stakeholder pressures mounting, firms are increasingly working to diversify their boards.

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ResearchBrief_1483653945_144

Consider employee perceptions when communicating volunteer work

Companies should ensure they are communicating their commitment to employee volunteer causes internally.

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ResearchBrief_1483653945_144

Community characteristics and the effectiveness of nonprofits to reduce income inequality

To help nonprofits focused on economic wellbeing succeed, corporate funders must understand the context in which the nonprofit operates and competes for capital.

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ResearchBrief_1483653945_144

Communicated corporate citizenship: The key to keeping customers

To retain customers, companies should invest in corporate citizenship programs and communication about such programs.

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ResearchBrief_1483653945_144

Keep messaging similar to your consumer make-up

To generate the greatest response to cause-related marketing, companies should highlight the similarities between the consumer and donation recipient.

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