Research Briefs

Firms that respond to recalls by communicating specific actions taken to address issues can decrease negative media coverage.

Employee participation in a skills based volunteer project is positively associated with employee retention rates in the firm.

By making small changes to improve the sustainability of existing systems work processes, companies can significantly improve resource conservation and reduce costs.

Companies can increase employee productivity—especially for low performing employees—by tying their work to a social cause they support.

Firms that value diversity, and are led by diverse boards, are more likely to engage in community involvement efforts, including corporate giving.

Green advertising claims are often substantiated with numerical information. When more precise numbers are used in environmental advertising claims, consumers who are less skeptical.

Long-term corporate citizenship engagement can serve as a risk management tool and insurance-like premium for shareholder and bondholder value after a negative, publicized event.

When information gaps exist between a firm and its stakeholders, the firm may experience negative financial consequences.

Corporate citizenship efforts—both internal and external—have a positive effect on market performance.

Firms with strong corporate citizenship performance receive more favorable media coverage, which not only strengthens their reputations but also bolsters their bottom line.

This study examines how the organization of corporate philanthropy programs and the characteristics of firm leadership can impact the strategic nature and commitments of corporate philanthropy.

Looking for ways to increase employee participation in your company campaign? Recent research shows that both private and public recognition can encourage charitable behavior.