Endeavor 2024
Endeavor, Boston College’s annual career-exploration program for sophomores and juniors, returns January 10-12, featuring marketing expert Carolyn Murphy ’09 as the keynote speaker.
Murphy, who graduated from Boston College with a major in English and a minor in Irish Studies, had extensive exposure to the field of marketing through companies such as Fenway Sports Management and Salesforce, as well as start ups in the marketing technology space. She is now vice president of Americas of WARC, a key player in the world of marketing effectiveness. Murphy will discuss how she utilizes her past roles and experiences in her current position, and how Boston College helped propel her to the heights of success she has reached.
Endeavor keynote speaker Carolyn Murphy '09
Over the course of the three-day event, organized by the Career Center, participants will be given the opportunity to connect with alumni in their fields and learn from students who previously participated in Endeavor. Alumni work with students in small mentorship groups or connect with them more widely in panel discussions. Students are also immersed in potential workplace environments through the liberal arts Career Trek into Boston.
The program allows for many moments of reflection throughout the process, encouraging participants to think critically and deeply about the career paths they may embark upon, according to organizers. The main goal of Endeavor is that undergraduates gain the confidence that what they are learning in the classroom translates into potential careers.
Through Endeavor, the Career Center creates a space in which students can evaluate the skills they already possess and understand how these can equip them to find and excel in their careers.
“Endeavor 2024 is shaping up to be an exciting iteration of the program as we plan to incorporate alumni in new ways and have recruited an impressive list of Boston-area employer partners to host our Career Trek,” said Career Center Associate Director of Career Education Julianne Smith. “With more than 260 registered students, nearly 100 alumni volunteers, and over a dozen employer partners, the program is beginning to come alive. After bringing this program back to its live, in-person format last year, we’re thrilled to be able to facilitate this incredible interactive experience for this year’s cohort.
“Seeing students build confidence in themselves, the skills they are developing at BC, and the possibilities for their future is inimitable.”
For more information, visit the Endeavor website.