“The World Is Courtside”

The National Basketball Association (NBA) has trained its attention on “global, mobile, and social” ways to interact with its international fan base, newly appointed NBA Commissioner Adam Silver told the March 12 meeting of the Boston College Chief Executives’ Club of Boston. Silver touched on topics from player eligibility to preparing for life post-basketball to the creation of a development league during his lunchtime talk. Wyc Grousbeck, managing partner and governor of the Boston Celtics, introduced Silver.