“Love in the Time of COVID-19”: Environmental and Social Policies Pay Off, Study Says

Companies with social and environmental policies in place before the recent stock market tumult “did extraordinarily better” than those without, according to a study co-authored by Carroll School Professor of Finance Rui Albuquerque. What’s more, companies that paired high environmental and social commitments with strong advertising fared even better—a sign that spending on social responsibility pays off, especially if people know about it.