Faculty Directory

• Marketing Science Institute (MSI) Scholar, 2020
• RADS Grant (Research Across Departments and Schools), Boston College, 2019-2020.
• Journal of Consumer Research Outstanding Reviewer Award, 2017
• Journal of Consumer Research Editorial Review Board, 2014 – present
• Behavioural Public Policy Editorial Review Board, 2016 – present
• Journal of Business Research Editorial Review Board, 2018 – present
• Insight Grant, Social Sciences and Humanities Research Council of Canada (SSHRC), 2013–2017
• Top 30 Most Productive Authors in the Premier AMA Journals, American Marketing Association (AMA), 2013; 2014; 2016
• Top 50 Most Productive Authors in the Premier Marketing Journals, American Marketing Association (AMA), 2013; 2014; 2015; 2016
• Marketing Science Institute (MSI) Young Scholar, 2013
• Excellence in Teaching Award, Rotman School of Management, University of Toronto, 2009; 2010; 2011; 2012; 2013
• RGC Grant, the Research Grant Council in Hong Kong, 2011–2013
• Standard Research Grant, Social Sciences and Humanities Research Council of Canada (SSHRC), 2010–2013
• Connaught Start-up Grant, University of Toronto, 2007
• AMA Sheth Foundation Doctoral Consortium Fellow, 2005
• Scholarship, University of North Carolina, 2002–2006

• Curiosity under Bright Light: The Influence of Lighting Conditions on New-Product Adoption.” (With Yu Zhang, Lan Xia and Jiangang Du.) Forthcoming, International Journal of Research in Marketing.
• “Converging vs. Diverging: The Effect of Visual Depiction of Goal Structure on Financial Decisions.” (With Joonkyung Kim and Dilip Soman.) International Journal of Research in Marketing, 40, 362-377.

• “Salient Knowledge That Others Are Also Evaluating Reduces Judgment Extremity.” (With Claire Tsai and Dilip Soman.) Journal of the Academy of Marketing Science, 50, 366-387.

• “Consumers’ Response to Really New Products: A Cohesive Synthesis of Current Research and Future Research Directions.” (With Sven Feurer, Steve Hoeffler, Michal Herzenstein.) International Journal of Innovation Management, 25 (8). 2021. 

• "Framing Effects on Decision-Making for Diagnostic Genetic Testing: Results from a Randomized Trial." (With Andrew A. Dwyer, Hongjie Shen, Ziwei Zeng, Matt Gregas.) Genes, 12 (6), 941. June, 2021. 

• “Joint or Separate? The Effect of Visual Presentation on Imagery and Product Evaluation.” (With Lan Xia.) International Journal of Research in Marketing, 38 (4), 935-952. December, 2021. 

• “Active Choice Format and Minimum Payment Warnings in Credit Card Repayment Decisions.” (With Linda Salisbury.) Journal of Public Policy & Marketing, 39 (3), 284-304. December, 2019. 

• “Choice Architecture in Consumer Financial Decisions.” Review of Behavioral Economics, 5 (3-4), 417-437. 2018. 

• “Behavioural Economics, Consumer Behaviour, and Consumer Policy: State of the Art.” (With Lucia Reisch.) Behavioural Public Policy, 1 (2), 190-206. October, 2017. 

• "Moving Citizens Online: Salience and Framing as Motivators for Behavioral Change." (With Noah Castelo, Elizabeth Hardy, Julian House, Nina Mazar, Claire Tsai.) Journal for Behavioral Science and Public Policy, 1 (2), 57-68. February, 2017. 

• “Seeing the Big Picture: The Effect of Height on the Level of Construal.” (With Pankaj Aggarwal.) Journal of Marketing Research, 52 (1), 120-133. February, 2015. 

• “Optimal Visualization Aids and Temporal Framing for New Products.” (With Darren Dahl and Steve Hoeffler.) Journal of Consumer Research, 41 (3), 1137-1151. December, 2014. 

• “The Impact of Price on Preference Consistency over Time.” (With Kelly Kiyeon Lee.) Journal of Consumer Research, 41 (1), 109-118. June, 2014. 

• “Crossing the Virtual Boundary: The Effect of Task-Irrelevant Environmental Cues on Task Implementation.” (With Leonard Lee and Dilip Soman.) Psychological Science, 23 (10), 1200-1207. August, 2012.

• “Imagination Difficulty and New Product Evaluation.” (With Steve Hoeffler and Darren Dahl.) Journal of Product Innovation Management, 29, 76-90. April, 2012. 

• “The Fewer the Better: Number of Goals and Savings Behavior.” (With Dilip Soman.) Journal of Marketing Research, 48 (6), 944–957. December, 2011. 

• “Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome-Focused Thoughts.” (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 48 (5), 827–839. October, 2011. 

• “Effects of Social and Temporal Distance on Consumers’ Responses to Peer Recommendations.” (With Jinhong Xie.) Journal of Marketing Research, 48 (3), 486–496. June, 2011. 

• “The Effects of Duration Knowledge on Forecasted vs. Actual Affective Experience.” (With Claire I. Tsai.) Journal of Consumer Research, 38 (3), 525–534. October, 2011. 

• “Predicting Consumption Time: The Role of Event Valence and Unpacking.” (With , Claire I. Tsai.) Journal of Consumer Research, 38 (3), 459–473. October, 2011. 

• “The Role of Imagination-Focused Visualization on New Product Evaluation.” (With Steve Hoeffler, and Darren Dahl.) Journal of Marketing Research, 46 (1), 46–55. February, 2009. 

• “Mental Simulation and Preference Consistency over Time: The Role of Process- versus Outcome-Focused Thoughts.” (With Steve Hoeffler, and Gal Zauberman.) Journal of Marketing Research, 44 (3), 379-388. August, 2007. 

• “When Categorization is Ambiguous: Factors that Facilitate the Use of a Multiple Category Inference Strategy.” (With Jennifer Gregan-Paxton and Steve Hoeffler.) Journal of Consumer Psychology, 15 (2), 127–140. 2005.

• Feurer, Sven, Steve Hoeffler, Min Zhao and Michal Herzenstein (2023), “Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights,” in L. Bstieler & C. Noble (eds.), The PDMA Handbook of New Product Development (4th edition).
• Kim, Joonkyung, Min Zhao and Dilip Soman (2014), “Social Marketing and Responsible Financial Management,” in David W. Stewart (eds.), Handbook of Persuasion and Social Marketing, Praeger.
• Ly, Kim, Nina Mažar, Min Zhao and Dilip Soman (2013), “A Practitioner’s Guide to Nudging,” Research Report Series, Rotman School of Management Report, University of Toronto.
• Zhao, Min (2012), “Just Imagine: The Role of Visualization in New Product Evaluation,” in D. Soberman & D. Soman (eds.), Flux: The Evolving Role of the Marketing Manager, Toronto: University of Toronto Press.
• Ratner, Rebecca, Min Zhao, and Jennifer Clarke (2010), “The Norm of Self-Interest: Implications for Charitable Giving,” in D. M. Oppenheimer & C.Y. Olivola, C.Y. (eds.), The Science of Giving: Experimental Approaches to the Study of Charity, NY: Taylor and Francis.
   

Professor Zhao currently serves at the Editorial Review Board of Journal of Consumer Research, Journal of Marketing Research, and Behavioural Public Policy. She has also served in the program committee or as co-chair for multiple major marketing and decision-making conferences such as the Association for Consumer Research (ACR), Society for Consumer Psychology (SCP), or Behavioral Decision Research in Management (BDRM). Prior to joining Boston College, she was a faculty member at the Rotman School of Management and the Behavioural Economics in Action at Rotman (BEAR), University of Toronto.