Fulton Hall 446
Email: megan.hunter@bc.edu
Quantitative Marketing; Empirical Industrial Organization; Economics of Information; Consumer Decision-Making; Consumer Habit; Reviews/Word-of-Mouth; Consumer Finance; and Digitization.
Megan Hunter’s research focuses on how firms and consumers strategically use information. Her research interests include quantitative marketing, structural industrial organization, and digitization. Professor Hunter holds a Ph.D. from the Stanford Graduate School of Business. Prior to her doctoral studies, she worked at the Federal Reserve Bank of New York.
Financial Literacy Research Award at the Georgetown Financial Literacy Excellence Center's 2021 Cherry Blossom Financial Education Institute for “Can Facing the Truth Improve Outcomes? Effects of Information in Consumer Finance.”
“Multiattribute Search: Empirical Evidence and Information Design” (With Pedro Gardete.) Marketing Science, forthcoming.