Faculty Directory
Linda Court Salisbury
Associate Professor
Linda Court Salisbury
Contact
Fulton Hall 441
Telephone: 617-552-3142
Email: linda.salisbury@bc.edu
Education
- BS, University at Albany
- MS, Rensselaer Polytechnic Institute
- MBA, Rensselaer Polytechnic Institute
- Ph.D, University of Michigan
Research Interests
Consumer Finance; Financial Vulnerability; Choice Modeling; Decision-Making; and Public Policy.
Expertise
- Decision Making & Decision Sciences
- Household Finance
- Marketing Science
Department
Publications
Active Choice Format and Minimum Payment Warnings in Credit Card Repayment Decisions.” (With Min Zhao.) Journal of Public Policy & Marketing, 39 (3), 284-304. July, 2020.
“Improving Financial Inclusion through Communal Financial Orientation: How Financial Service Providers Can Better Engage Consumers in Banking Deserts.” (With Martin Mende, Gergana Y. Nenkov and Maura L. Scott.) Journal of Consumer Psychology, 30 (2), 379-391. March, 2019.
“Tell Us Again, How Satisfied Are You? The Influence of Recurring Post-Transaction Surveys on Purchase Behavior.” (With Andrea Godfrey Flynn and Kathleen Seiders.) Journal of Service Research, 20 (3), 292-305. August, 2017.
“Individuals’ Decisions in the Presence of Multiple Goals.” (With Benedict Dellaert, Joffre Swait, Wiktor L. Adamowicz, Theo A. Arentze, Elizabeth E. Bruch, Elisabetta Cherchi, Caspar Chorus, Bas Donkers, Fred M. Feinberg and Anthony A. J. Marley.) Customer Needs and Solutions, 5, 51-64. May, 2017.
“When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research.” (With Fred M. Feinberg and Yuanping Ying.) Marketing Science, 35 (6), 976-994. November-December, 2016.
“Solving the Annuity Puzzle: The Role of Mortality Salience in Retirement Savings Decumulation Decisions.” (With Gergana Y. Nenkov.) Journal of Consumer Psychology, 26 (3), 417-425. July, 2016.
“Minimum Payment Warnings and Information Disclosure Effects on Consumer Debt Repayment Decisions.” Journal of Public Policy & Marketing, 33 (1), 49-64. April, 2014.
“All Things Considered? The Role of Choice Set Formation in Choice Diversification.” (With Fred M. Feinberg.) Journal of Marketing Research, 49 (3), 320-335. June, 2012.
“Minimum Required Payment and Supplemental Information Disclosure Effects on Consumer Debt Repayment Decisions.” (With Daniel Navarro-Martinez, Katherine N. Lemon, Neil Stewart, William J. Matthews, and Adam J. L. Harris.) Journal of Marketing Research, 48, S60-S77. 2011.
“Alleviating the Constant Stochastic Variance Assumption in Decision Research: Theory, Measurement and Experimental Test.” (With Fred M. Feinberg.) Marketing Science, 29 (1), 1-17. January-February, 2010. Reprinted in "From Little's Law to Marketing Science: Essays in Honor of John D.C. Little (2016), John R. Hauser and Glen L. Urban, eds., MIT Press, Cambridge, MA."
“Temporal Stochastic Inflation in Choice-Based Research.” (With Fred M. Feinberg.) Marketing Science, 29 (1), 32-39. January-February, 2010.
“Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation.” (With Fred M. Feinberg.) Journal of Consumer Research, 35 (2), 349-359. August, 2008.
“The Formation of Market-Level Expectations and Its Covariates.” (With Eugene W. Anderson.) Journal of Consumer Research, 30 (1), 115-124. June, 2003.
“Order Effects in Customer Satisfaction Modeling.” (With Seigyoung Auh and Michael D. Johnson.) Journal of Marketing Management, 19 (3), 379-400. 2003.
Professional Activities
Before joining the Boston College faculty, Professor Salisbury taught at the University of Michigan and Xavier University in Cincinnati, Ohio. Prior to receiving her Ph.D., she worked in the consumer products, automotive, and management consulting industries.