Faculty Directory
Kathleen Seiders
Professor
Wargo Family Faculty Fellow
Kathleen Seiders
Contact
Fulton Hall 454A
Telephone: 617-552-0425
Email: kathleen.seiders@bc.edu
Education
- BA, Hunter College, City University of New York
- MBA, Babson College
- Ph.D, Texas A&M University
Expertise
- Consumer Behavior and Pricing
- Marketing Science
Department
Selected Appointments and Awards
- Ghent Research Professor Application Judge, 2020
- Berry-AMA Book Award Selection Committee, 2020
- RRBM AMA EBSCO Responsible Research Award Committee, 2019 – present
- Journal of Service Research Editorial Review Board
- Journal of Public Policy & Marketing Editorial Review Board
- Boston College, Carroll School of Management Teaching Star, Fall 2019, Spring 2017, and Fall 2015
- Outstanding Doctoral Alumni Award, Texas A&M University, Mays School of Business, 2017
- Academy of Marketing Science (AMS) Doctoral Consortium Faculty. 2015
- Hillenbrand Distinguished Fellow, Boston College, 2008 – 2011
- American Marketing Association (AMA) Sheth Foundation Doctoral Consortium Faculty, 201, 2010, and 2007
- President of the American Marketing Association Academic Council, 2009 – 2010 (Elected by Academic Division membership)
- AMA Academic Council Executive Committee Member, 2008 – 2011
- 2005 Best Services Article Award, Finalist. AMA Services Marketing Special Interest Group (SERVSIG). For “Do Satisfied Customers Really Buy More? Examining Moderating Influences in a Retailing Context,” Journal of Marketing, 69 (October), 26-43 (2005, Seiders, Voss, Grewal, and Godfrey).
- 2004 Thomas C. Kinnear Award (AMA Journal of Public Policy & Marketing best paper 2- year award.) For “Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies,” Journal of Public Policy & Marketing, 23 (Fall), 153-170 (2004, Seiders and Petty).
- 2002 Best Services Article Award, Winner. AMA Services Marketing Special Interest Group (SERVSIG). For “Understanding Service Convenience,” Journal of Marketing, 66 (July) 1-17 (2002, Berry, Seiders, and Grewal).
Publications
“How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses.” (With Andrea Godfrey Flynn and Gergana Y. Nenkov.) Journal of Marketing, 86 (2). March, 2022.
“Tell Us Again, How Satisfied Are You? The Influence of Recurring Post-Transaction Surveys on Purchase Behavior.” (With Andrea Godfrey Flynn and Linda Court Salisbury.) Journal of Service Research, 20 (3), 292-305. August, 2017.
"Motivating Customers to Adhere to Expert Advice in Professional Services: A Medical Service Context." (With Andrea Godfrey Flynn, Leonard L. Berry and Kelly L. Haws.) Journal of Service Research, 18 (1), 39-58. February, 2015.
“Physician Counseling of Overweight Patients About Preventive Health Behaviors.” (With Leonard Berry, Andrea Godfrey Flynn, Kelly L. Haws and Steve Q. Quatch.) American Journal of Preventive Medicine, 46 (3), 297-403. March, 2014.
“When is Enough Enough? Balancing on the Fine Line in Multichannel Marketing Communications.” (With Andrea Godfrey Flynn and Glenn B. Voss.) Marketing Intelligence Review, 4 (2), 8-15. November, 2012.
“Enough is Enough! The Fine Line in Executing Multichannel Relational Communication.” (With Andrea Godfrey Flynn and Glenn B. Voss.) Journal of Marketing, 75 (4), 94-109. July, 2011.
“Children's Use of On-Package Nutritional Claim Information.” (With Elizabeth G. Miller, Maureen Kenny and Mary E. Walsh.) Journal of Consumer Behavior, 10 (3), 122-132. May/June, 2011.
“How Complementarity and Substitution Alter the Customer Satisfaction-Repurchase Link.” (With Glenn B. Voss and Andrea Godfrey Flynn.) Journal of Marketing, 74 (6), 111-127. November, 2010.
“Opportunities for Innovation in the Delivery of Retail Interactive Services.” (With Leonard L. Berry, Ruth N. Bolton, Cheryl H. Bridges, Jeffrey Meyer and A. Parasuraman.) Journal of Interactive Marketing, 24, (2), 155-167. May, 2010.
“Understanding How Employees Understand Customers: A Commentary Essay.” Journal of Business Research, 62 (11), 1136-1138. November, 2009.
“Serving Unfair Customers,” (With Leonard L. Berry.) Business Horizons, 51 (1), 29-37. January-February, 2008.
“Taming the Obesity Beast: Children, Marketing, and Public Policy Considerations.” (With Ross D. Petty.) Journal of Public Policy & Marketing, 26 (2), 236-242. September, 2007.
“SERVCON: Development and Validation of a Multidimensional Service Convenience Scale.” (With Glenn B. Voss, Andrea L. Godfrey, and Dhruv Grewal.) Journal of the Academy of Marketing Science, 35 (1), 144-156. March, 2007.
“Should Business Care About Obesity?” (With Leonard L. Berry.) Sloan Management Review, 48 (2), 13-17. January, 2007.
“Regaining the Health of a Nation: What Business Can Do About Obesity.” (With Leonard L. Berry, and Albert C. Hergenroeder.) Organizational Dynamics, 35 (4), 341-356. 2006.
"Do Satisfied Customers Really Buy More? Examining Moderating Influences in a Retailing Context." (With Glenn B. Voss, Dhruv Grewal, and Andrea L. Godfrey.) Journal of Marketing, 69 (4), 26-43. October, 2005. Finalist for the Best Services Article Published in 2005 Award (AMA).
“Obesity and the Role of Food Marketing: A Policy Analysis of Issues and Remedies.” (With Ross D. Petty.) Journal of Public Policy & Marketing, 23 (2), 153-170. 2004. Winner of the AMA JPP&M Kinnear Best Paper Award, 2003-2005.