Lunch with a Leader
Critical thinking and collaborative leadership
Jeff Larson ’93, president of Mediassociates, spoke with students about his career path and what he learned about leadership along the way. Larson discussed how his time at BC provided a strong foundation for his career. During his undergraduate years, he learned how to think contextually and communicate his thinking, and as someone who worked in marketing for over 20 years at Procter and Gamble, Subway, Stew Leonard’s, and now Mediassociates, this kind of thinking has been crucial throughout his career. Larson added that Boston College also had a strong influence on his leadership style, and that he uses many of the concepts he learned while in the Jenks Leadership Program to this day. His personal leadership style is all about creating a collaborative environment, which he does by meeting with his employees and listening to their ideas in order to send the message that he is there to make each person successful. In addition to critical thinking and leadership, Larson talked about the importance of professional relationships. He noted that maintaining relationships with mentors and the people you meet throughout your life is critical at all stages of your career.
William Taber '20, Winston Ambassador