Alum Embraces the Millennial Customer

Katie Diasti ’19 knows the importance of relating to her audience. While still a marketing major in the Carroll School, she developed the business plan for what would become Viv for your V, her line of toxin-free and eco-friendly period care products. With help from accelerator programs like Accelerator@Shea and SSC Venture Partners, she has expanded Viv’s offerings. Now, Viv is drawing attention in the media and business world, partly because its customer base has grown five times since its 2020 launch.