Faculty Directory
S. Adam Brasel
Associate Professor
S. Adam Brasel
Contact
Fulton Hall 444
Telephone: 617-552-1952
Email: stevan.brasel@bc.edu
Education
- BS, University of Illinois Urbana-Champaign
- MBA, University of Illinois Urbana-Champaign
- Ph.D, Stanford University
Research Interests
Visual Processing in New Media Environments; Interface Psychology; Sensory Marketing; and Unconscious Processing in Branding and Advertising.
Expertise
- Marketing Aesthetics
- Consumer Behavior and Pricing
Google Scholar
Department
Selected Appointments and Awards
- Journal of Consumer Psychology Editorial Review Board, 2012 – present
- Journal of Consumer Research Editorial Review Board, 2015 – present
- Journal of Business Research Editorial Review Board, 2015 – present
- Journal of Retailing Editorial Review Board, 2017 – present
- Marketing Department Chair, 2015 – 2018
- Area Editor (Technology, Media, and Digital Marketing track), American Marketing Association 2017 Conference planning committee
- McKiernan Faculty Fellow, 2011 – 2014
- Co-Editor of Special Issue on nonconscious processing for the Journal of Brand Management, 2011
- Academy of Marketing Science Best Conference Competitive Paper finalist, 2006
- Best Paper, Journal of Consumer Research for “When Good Brands Do Bad,” 2004
Publications
“Components of visual perception in marketing contexts: a conceptual framework and review,” (With Kevin Sample, Henrik Hagtvedt.) Journal of the Academy of Marketing Science, 48, 405-421. May, 2020.
“Media Multitasking: How Visual Cues Affect Switching Behavior.” (With James Gips.) Computers in Human Behavior, 77, 258-265. December, 2017.
“Color Saturation Increased Perceived Product Size,” (With Henrik Hagtvedt.) Journal of Consumer Research, 44 (2), 396-413. August, 2017.
“Living Brands: Consumer Responses to Animated Brand Logos.” (With Henrik Hagtvedt.) Journal of the Academy of Marketing Science, 44 (5), 639-653. May, 2015.
“Crossmodal Communication: Sound Frequency Influences Consumer Responses to Color Lightness.” (With Henrik Hagtvedt.) Journal of Marketing Research, 53 (4), 552-562. August, 2016.
“Tablets, Touchscreens, and Touchpads: How Varying Touch Interfaces Trigger Psychological Ownership and Endowment.” (With James Gips.) Journal of Consumer Psychology, 24(2) 226-233. April. 2014.
“Red Bull ‘Gives You Wings’ For Better or Worse: A Double-Edged Impact of Brand Exposure on Performance.” (With James Gips.) Journal of Consumer Psychology, 21(1), 57-64. January, 2011.
“Breaking Through Fast-Forwarding: Brand Information and Visual Attention.” (With James Gips.) Journal of Marketing, 72 (6), 31-48. November, 2008.
- “When Good Brands Do Bad.” (With Aaker, Jennifer, Susan Fournier.) Journal of Consumer Research, 31 (1), 1-16. June, 2004.