Ph.D. Florida State; Louis Totino, B.S., M.B.A. Boston College.

BM 15401  Marketing Research
Marketing research explores the methods and techniques of securing information essential to the efficient solution of marketing problems. Topics include qualitative and quantitative market research techniques, electronic and traditional formats, sampling and data collection procedures, demand forecasting, product research and test marketing.
Spring, Thurs 6:30–9, Jan 21–May 6, Professor Nugent

BM 15101  Marketing Management
An introductory course designed to simulate the performance of the marketing executive. Explores the marketing environment, consumer behavior, market segmentation, targeted marketing, personal selling, effective presentations and retailing. Examines strategies in such areas as product positioning, pricing, distribution, advertising, sales promotion, public relations, customer service and marketing research. Addresses the differences between traditional and electronic marketing. Emphasizes practical marketing aspects through discussion of current marketing activities, emerging trends, problems and cases.
Spring, Tues 6:30–9, Jan 19–May 4, Professor Totino